When Unilever, the owner of Hellmann’s Mayonnaise, caught wind that Hampton Creek was making a creamy, plant-based condiment and advertising it as “mayo,” they pretty much lost it.
The almighty Association of Dressings and Sauces swooped in, a lawsuit was filed, and an official mayo war began. Despite all of the bad blood, at the end of the day, Unilever decided to drop the case, and then a handful of months later, set out to make a vegan mayo of their own! It looks like the company is taking the “if you can’t beat them, join them” approach.
According to Food Business News, in a recent conference call with analysts, Andrew Stephen the head of investor relations at Unilever, stated that the conglomerate was seeing excellent traction in their portfolio with products that “meet the growing demand for authentic, fresh, natural and sustainably-sourced products.”
Stephen made a point to note that Hellmann’s new vegan mayonnaise or as they prefer to call it, “Carefully Crafted Dressing and Sandwich Spread,” was seeing good responses in the U.S market…
JUST MAYO SUED BY HELLMAN’S commentary on this site 5/18/2015