Exclusive: Automattic CEO Matt Mullenweg on what’s next for Tumblr

Blogging is back, maybe!

By Nilay Patel@reckless  Aug 14, 2019, 9:00am EDT

It’s been a long and winding road for Tumblr, the blogging site that launched a thousand writing careers. It sold to Yahoo for $1.1 billion in 2013, then withered as Yahoo sold itself to AOL, AOL sold itself to Verizon, and Verizon realized it was a phone company after all. Through all that, the site’s fierce community hung on: it’s still Taylor Swift’s go-to social media platform, and fandoms of all kinds have homes there.

Verizon sold Tumblr for a reported $3 million this week, a far cry from the billion-dollar valuation it once had. But to Verizon’s credit, it chose to sell Tumblr to Automattic, the company behind WordPress, the publishing platform that runs some 34 percent of the world’s websites. Automattic CEO Matt Mullenweg thinks the future of Tumblr is bright. He wants the platform to bring back the best of old-school blogging, reinvented for mobile and connected to Tumblr’s still-vibrant community, and he’s retaining all 200 Tumblr employees to build that future. It’s the most exciting vision for Tumblr in years.

Matt joined Verge reporter Julia Alexander and me on a special Vergecast interview episode to chat about the deal, how it came together, what Automattic’s plans for Tumblr look like, and whether Tumblr might become an open-source project, like WordPress itself. (“That would be pretty cool,” said Matt.)

Oh, and that porn ban…

FINISH UP: Exclusive: Automattic CEO Matt Mullenweg on what’s next for Tumblr – The Verge

Posted in WORD PRESS

RE: Drop Down Menus

Menus basically consist of categories, pages and links.

When constructing a menu for my site, over time my menu will grow as I expand the site.

This growth is reflected in the number of categories, pages and links.

To make the menu appear smaller than it is, for efficiency and efficacy reasons we separate and categorize some of our menu items into drop down menus.

For instance you may want to put all of your links under one main heading, all the categories under a different main heading, all the pages under a different main heading and so forth.

We all do it eventually if we’re adding to the site and redesigning how we want to organize our posts to make the retrieval of them more efficient for the reader.

This is not a problem when using a computer or a laptop or tablet.

However, when using a hand held device aka mobile device matters change.

Continue reading “RE: Drop Down Menus”


RE: Fixed/Sticky Menus

Fixed/Sticky menus are menus that don’t scroll out of sight when you scroll down your blog or website. They stay fixed at the top of the page, taking space away from your content, but they also are always there on the page, no matter how long you scroll, so that when you want to select a different category, you don’t have to return to the top of the page to do so.

Fixed/Sticky menus are fine for the beginner who only has one line of categories across the Homepage.

For blogs and websites with much larger menus the ‘fixed’ menu gets in the way, taking up way too much of the reader’s view, sometimes as much as half or more of the page.

People want to see more than a few lines of text at a time, even though they read only one line of text at a time. The overall view that the reader experiences is important to their enjoyment of the post they are viewing.

To accommodate both the small sites and the large sites, it would be practical and efficient to give all free and all premium themes the option of a fixed/sticky menu or a menu that scrolls with the page.

Because I have large menus, I can’t use a theme that has a fixed/sticky menu, unless I’m given the option to disengage it.

In addition, content options currently included for some, but not all, themes in the WP Editor, should be available across the board of themes (free and premium) and should be expanded to include the fixed/sticky header option.

Consistency across themes in areas that are important to the experience of the reader is advantageous to Word Press in that more sites can make use of a greater number of themes, whether paid or premium.



Persia In Texas

Word Press lies like a Persian rug in Texas.

~ Sharon Lee Davies-Tight

about views and visitors



Assault Advertisements – a partial remedy

One day I checked how my Word Press sites looked on my Kindle tablet.

Was I ever surprised to see the ads popping up for foot fungus and a bunch of other creepy stuff next to my food posts. Food, non-food, it didn’t matter. Grotesque stuff. Who would even make an ad like that if they truly wanted to sell a product? I can’t imagine, except by those who didn’t really want to sell a product at all but wanted to hurt some other person’s intellectual material or the person or their company.

When I had one of my own images at the end of the post, which I often do, that flippin’ fungus foot was practically on the plate of my beautifully prepared meal.

When checking around the internet, I found I wasn’t the only one whose material was being assaulted by that rotted foot. That fungus was everywhere, and the impression of the sites where I saw it was always the same – disgust. So it worked to turn a person against where it was placed – next to your post. Very, very close to your own lovely image. These ads don’t fall out of the air.

So what I did was make a signature banner that I placed beneath the last photo or text in all my posts.

The two seen above are examples. I placed them on all posts on all sites. It took a long time. Then I realized that my name was being associated with those Assault Advertisements. Now I had to remove them all. I still haven’t completed that task with thousands of posts and pages, but I did devise a simpler way to keep the flippin’ fungus foot off my plate.

I now insert 5 horizontal lines beneath every post and page. That way if somebody hacks into my site dislodges all the images leaving a ? box in their place, I don’t have to go back and reinsert thousands of this particular signature image. And it keeps that flippin’ foot off my meticulously prepared meal.

See if that gives you a wee bit more peace of mind.

Remember, without the bloggers, the ad agencies would not be placing any ads at all. We’re their money, not the other way around. How many bloggers make money off of ads on Word Press? Not many. So considerations need to be given to ‘we the blogger’ whose material gets assaulted by unscrupulous people and other entities warring against our brand.

We need a say in what can and cannot be placed next to our posts.

We need a say in what we find offensive.

If somebody wants the privilege of advertising on my sites and beneath my posts and in my sidebar for free, interrupting the flow of my presentation, startling the reader with pop-ups that don’t belong to me, or videos that automatically start playing, to make the reader look away from my site, then they need to abide by some rules. They need to show a little respect.

Word Press or the person who owns it does not own me nor my material. Sometimes I get the feel that that’s how WP regards it’s bloggers who don’t pay high prices for their sites. We get the crumbs.

I’m not looking for an advertisement-free site. I believe in advertising. But these Assault Ads go too far.

I am nobody’s slave and nobody owns me nor my work. Although Word Press gives me free usage of some of their themes with which to build my sites, they’re a billion dollar company with very few employees and very little overhead. That’s a lot of money. And all they do is sell advertisement space. That’s their business. The Word Press bloggers are cash cows for Word Press.

‘We the blogger’ deserve a better product and ‘we the blogger’ deserve a say in who hitches their wagon to it.